MAP: WHERE DO IDEAS COME FROM?

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This Mapology Guide can also be bought as part of The Creative Thinker Bundle.

Where do ideas come from?

Ideas don’t happen by accident, even if it often feels that way. They do not - for the most part - just appear from inside our heads. Forget about light-bulb, EUREKA! or AHA! moments. It doesn’t work like that. They emerge from a simple and easy to understand process that anyone can learn and that includes you!

Grasp the process, open your mind and you'll soon have better ideas anywhere you want to solve problems or inject a bit of creativity.

But it's not just about a learned process. You have to add something a little bit of yourself: your own techniques, your own ingredients, your own sense of style, your own flare and individualism. After all, that's what will make your ideas 'yours' and nobody else's.

Want ideas for work, home or anything else? This map will show you the process so you can start experimenting your way to great ideas.

Details:

Concept & Design: Tina Bernstein
Illustrator: Ben the Illustrator
Writer: Robbie Dale
Size: A2 (420 x 594mm), folded to A6 (105 x 148mm)
Printing: in London using vegetable-based inks on sustainably sourced paper
Packaging: Plastic-free, biodegradable and compostable cello sleeve

Everything in our supply chain is proudly produced in the UK and eco-friendly.