TURN COMPLEX IDEAS INTO VISUAL TOOLS PEOPLE ACTUALLY USE
Do you have a new concept, cultural shift or strategic idea that feels difficult to communicate?

Perhaps it lives in a slide deck.
A report.
A training session that doesn’t quite land.

A bespoke Mapology Guide transforms complex thinking into a visual, tactile, memorable tool.

Not another document.
A map people open, explore and return to.

WHY COMMISSION A MAPOLOGY GUIDE?
When ideas are complex, traditional communication can feel flat and word-heavy.

A Mapology Guide:

• makes abstract concepts tangible
• sparks meaningful conversations
• encourages reflection rather than passive reading
• acts as a distinctive leave-behind or follow-up piece
• bridges marketing, education and internal culture

It becomes a conversation starter.
A shared language.
A practical thinking tool.

A PROVEN APPROACH

We were commissioned by NHS England to bring the concept of “Coproduction” to life.

The challenge?

Previous materials felt too dense and inaccessible. The topic needed energy, clarity and an entry point for those new to the idea.

The result was an illustrated Mapology Guide designed to:

• provoke discussion
• make the concept inclusive and accessible
• provide a practical reference tool

WHAT MAKES MAPOLOGY GUIDES DIFFERENT?

Mapology Guides use non-geographic mapping techniques to explore emotional, cultural and strategic landscapes.

They are:

• visual-first rather than text-heavy
• rooted in metaphor and storytelling
• designed for reflection and practical application
• entirely bespoke to your organisation

Each commission is unique. No templates. No off-the-shelf solutions.

OUR PROCESS

Every bespoke Mapology Guide is developed with a trusted network of specialist writers and illustrators who are trained in the Mapology thinking method.

Together we combine:

Creative writing
Illustration
Strategic narrative
Design thinking

The end result: we produce a visual tool that is clever, practical and emotive.

Commissions are directed by Tina Bernstein.

WHO WE WORK WITH

We collaborate with organisations and businesses that share our values and want to communicate in a more human, thoughtful way.

Common uses include:

• communicating new strategy
• embedding values and culture
• supporting wellbeing initiatives
• explaining complex services or models
• creating educational tools with impact

LET'S CREATE SOMETHING MEANINGFUL

If you have a concept, challenge or initiative that deserves to be understood, we would love to hear from you.

Get in touch to explore how a bespoke Mapology Guide could support your organisation.

If you would like to receive a copy of our Commission Your Own Mapology Guide, do send us an email.