MAP: WHERE DO IDEAS COME FROM?

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This Mapology Guide can also be bought as part of The Creative Thinker Bundle.

Where do ideas come from?

Ideas can seem mysterious. They appear from nowhere - or so we think. But creative thinking isn't magic. There is a process behind it, and once you can see how that process works, generating ideas becomes much easier.

Where Do Ideas Come From? turns the often abstract process of creative thinking into a colourful visual journey. Using the metaphor of baking, it shows you how ideas are made: gathering ingredients, mixing unlikely things together, experimenting, making connections and seeing where they lead.

Unfold the map and explore how to open your mind, find inspiration in unexpected places and develop ideas for work, home or creative projects. Add your own ingredients - your experiences, intuition and imagination - and discover that having great ideas is something you can learn.

Details:

Concept & Design: Tina Bernstein
Illustrator: Ben the Illustrator
Writer: Robbie Dale
Size: A2 (420 x 594mm), folded to A6 (105 x 148mm)
Printing: in London using vegetable-based inks on sustainably sourced paper
Packaging: Plastic-free, biodegradable and compostable cello sleeve

Everything in our supply chain is proudly produced in the UK and eco-friendly.