'Anya Says Walk' Anya Hindmarch's pop-up concept store
"FOR OUR FIRST CONCEPT STORE OF 2024, WE'RE DELIGHTED TO PARTNER WITH ORDNANCE SURVEY TO BRING 'ANYA SAYS WALK' TO THE VILLAGE IN CHELSEA, FROM 6TH JANUARY TO 25TH FEBRUARY. INSPIRED BY ANYA'S LOVE OF WALKING."
As a map lover and cartographer of emotions, this is way up my street. Now, how did I get to my age without knowing about 'shewee'? Every woman needs one - so I promptly bought one.
It was also a real treat to meet Anya, personally express my love for her brand, talk all things retail and our shared love for the South of France.
Don't believe I'm a fan? See my other post on a previous pop-up concept store and a very fun one in a car park.
Amongst the hundreds of ordnance maps as shop decoration, you'll find a new capsule collection featuring knitwear, a coat, and a bag that were designed with strolling in mind. There are books, boots, socks, wet-weather gear, hiking equipment, and even navigation tools.
It’s all part of a partnership with Ordnance Survey, an organisation founded in 1791 that has digitally mapped seven million walking routes all around the country.
There are a couple of talks and walks. Be quick. They will sell out fast.
For everything else, go to Anya Hindmarch.