So what is a Mapology Guide?

Mapology Guides are illustrated self-help maps for life’s ever-evolving journey. Colourful, playful and thought-provoking, they invite you to explore life's questions, challenges and possibilities through illustration, storytelling and the familiar language of maps.

Books, journals, card sets and apps can all help us understand ourselves better.

A Mapology Guide is something rather different.

Visual learning

Not everyone wants to read a whole book to explore an idea. Mapology Guides bring together words and illustration, making sometimes complex subjects more accessible, memorable and enjoyable to discover.

A fold-out map

Maps help us find our way. They give shape to complicated territory, help us see the bigger picture and invite us to explore.

We use that familiar idea to map our inner world.

Each Mapology Guide takes a question, challenge or aspect of life and turns it into a visual journey you can navigate at your own pace - following different routes, making connections and discovering things along the way.

Storytelling

Stories are one of the ways we make sense of the world. Rather than simply presenting information, our maps use storytelling to spark curiosity, imagination and reflection.

Metaphor

Metaphors can make difficult or abstract ideas easier to grasp.

In How to Grow Your NO, for example, we explore boundaries and saying no through the metaphor of growing a plant from seed - brought to life visually as a greenhouse filled with plants.

Across the collection, words, metaphor and illustration work together to give each subject its own world.

A little humour

Personal development doesn't always have to feel serious.

We believe there should be room for wit, playfulness and the unexpected. Sometimes looking at something from a completely different angle is precisely what helps us see it differently.

And yes, you can hang them on the wall

A Mapology Guide isn't something you use once and throw away.

People keep them on desks, tuck them into notebooks, pin them to walls and return to them again and again. Many people frame them as posters - because the illustration is as much a part of the experience as the words.

Useful and beautiful. We rather like that combination.

Who are Mapology Guides for?

Mapology Guides are for curious people who want to understand themselves, other people and the world around them a little better.

You can explore one alone or with a partner, friend, colleague or family member. They make wonderful conversation starters and are also used by therapists, coaches and educators as tools for discussion and reflection.

And because they're beautiful objects as well as useful ones, they make thoughtful gifts too.

Together, the collection forms a growing visual library for exploring the many different ways we experience and navigate life.